Adrian - Biography

Adrian Adolph Greenburg, born in Naugatuck, Connecticut, March 3, 1903, to Gilbert and Helena (Pollack) Greenburg. He began his professional career while still attending the New York School for Fine and Applied Arts by contributing to the costumes for "George White's Scandals" in 1921. He is credited for that production by his created name of Gilbert Adrian, a combination of his father's first name and his own. He transferred to NYSFAA's Paris campus in 1922 and while there was hired by Irving Berlin. In the fall of 1922 he returned to New York and began work on Berlin's 1922-1923 edition of "The Music Box Revue". Adrian continued to work on the Berlin reviews as well as other theatrical and film projects.

His big film break was designing costumes for Mae Murray in her first M.G.M. film, La veuve joyeuse (1925). He was then hired by Natacha Rambova to design for the independent films of her husband, Rudolph Valentino. In mid-1925, after designing costumes for the prologue of "The Gold Rush" at Grauman's Egyptian Theatre in Hollywood, Adrian was hired by Cecil B. DeMille to become head of the wardrobe department at his new studio. When DeMille moved to M.G.M. in 1928, Adrian moved there also. When his DeMille contract expired, Adrian signed with M.G.M. and remained with that studio until 1942.

He opened his own very successful couture business and continued to do some films until such time as his business expanded, with a salon in New York as well as Beverly Hills. His fashions were sold in department stores around the U.S. and he was the recipient of the 1944 Coty Award for Fashion. He also received a Lord & Taylor award for his work on Marie-Antoinette (1938) in 1938 and a special award from Parsons, the successor to NYSFAA. His last film was Les rois de la couture (1952). He retired from the fashion industry in 1952 after a heart attack. He relocated to Brazil with his wife (since 1938) actress Janet Gaynor and their son, Robin. He returned to the U.S. to do "Grand Hotel", a musical with Viveca Lindfors and Paul Muni and his last career credit was the costume design for the Broadway musical "Camelot". He was working on this production when he died of a heart attack on September 13, 1959. Adrian never received an Oscar.