Xenia Tchoumitcheva is a Swiss-Italian fashion influencer with Russian origins - she's a model and an online entrepreneur in the fashion field. A native of Lugano, Switzerland, she speaks six languages fluently (Italian, Russian, English, German, French and Spanish) and has a degree in Science of Economics.
First runner up at Miss Switzerland, Xenia was elected "the most beautiful woman in the world 2012" by Maxim magazine, but has also always had a keen interest in business and has been self managing herself for several years. After her studies she has also interned at different financial institutions, such as Merrill Lynch, the London hedge fund Duet Group and JP Morgan Chase. She then decided to quit finance to carry on building her own business in the field of digital fashion.
"Xenia Tchoumi" (her shortened name) hosted her own TV-show about brands in Italy called "L'Italia Che Funziona", interviews successful people in "La Recette De Mon Succès" and has her own column in the american Haute Living Magazine and the British Le Grand Mag. She gives leadership speeches at universities and conferences and gave a TEDx speech about female leadership and the internet in September 2015.
Xenia - who runs an online fashion magazine called Chicoverdose - has a social media following of around 4 million people and collaborates with numerous fashion brands, such as Ermanno Scervino, Versace, Chopard, Rolls Royce, Tod's, Hogan, Rolls Royce and Chopard.
